One thing we are noticing this year is that there are tons of early Black Friday Lego deals! In years past, pricing on Lego has been pretty consistent. Several 20% off promos, always excluded from coupons and promo codes and rarely over 30%-35% off. This year, we have seen a number of sets go as low as 45% off and the options have even included popular lines like Star Wars! We post deals as we find them in two of our exclusive private Facebook groups – The Find + Toy Finds. (Toy Finds is far more toys, while The Find has all sorts of deals for kids, family + home)!
Walmart Lego Deals
Walmart has had some great early Black Friday Lego deals this holiday season. They aren’t always easy to find though. At the moment, there are four ways to hunt for Lego deals.
- The Deal Drop landing page here. This has been home to some of Walmart’s best deals and the offerings change daily! At the moment – we are seeing Lego Advent Calendars starting from $19.99 and a holiday Brick Headz set currently priced at $13.99 (reg $24.99)
- There is also a current promo for at least 20% off select Lego sets here. There aren’t a ton, but you can easily find some of the deeper discounts there.
- The Lego Weekly Deals page has yet another collection of discounted sets (again some overlap, but not completely)
- And if that’s not enough, just going to the Lego section reveals that there are even more sets on sale.
Finally – Walmart has announced that Black Friday will feature exclusive Lego and Duplo sets for $20. Historically these have been available online when Walmart’s Black Friday deals load. This year Walmart Black Friday starts online at 10 PM EST, Wednesday, November 27th. We always post the best deals in our private Facebook Group The Find. If you’re not a member, be sure to join here!
Amazon Lego Deals
So far, most of the Amazon Lego deals have been price matches of other retailers’ early Black Friday Lego deals. They do typically have an awesome Deal of the Day, but we haven’t seen it yet this year. We will be sure to post it in The Find when we do!
- Amazon currently has a promo where you can save $10 when you purchase $50+ of select Lego sets here. This is an attempted match of the current Target Gift Card promo. You may do slightly better at Amazon though since they have more sets discounted.
- In addition, a number of sets are also discounted here, likely to match Walmart’s prices. Note that the selection between the two retailers does vary as some sets have sold out.
Target Lego Deals
Overall, this year’s Target Lego deals have been less impressive. They are running a $10 Gift Card promo with $50 Lego purchase, but you have to get as close to $50 as possible to maximize the deal. With that in mind, many of Walmart’s prices tend to be better, even with the REDCard discount. In addition, some of the more discounted sets are excluded. There are a couple sets in their ad for $19.99 on Black Friday, but two of them, Lego City Harvester + Jurassic World Stygimoloch Breakout currently cost less at Walmart.